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This website is written and edited by a 24 year old PR & Copywriting professional living and working in North West London.

Say hello: helenclarke93@gmail.com

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Thursday, 21 September 2017

My fave street style looks of LFWSS17


London Fashion Week is a weekend long powerhouse event which sees the fash-pack comprising of fashion editors, bloggers and influencer's coming together to watch designers showcase their latest collections. One thing I love when fashion week rolls around, especially September fashion week, is seeing the different street style looks and the quirky fashion sense of young fashionistas. This year did not disappoint, and below you will find some of my favourite looks from this year in London – as you can probably tell millennial pink made quite an appearance this year, which is no surprise considering the colour is everywhere at the minute.


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Monday, 18 September 2017

Microdermabrasion Facial at Kensington Skincare


Last night I went for my first ever microdermabrasion facial in Kensington, London. Having not had many facials before, let alone a micro-derma facial it’s safe to say I was a little nervous after watching YouTube videos of the procedure. Just for anyone out there who is wondering what the hell  a micro-derma facial is, here it is summed up pretty well...

Microdermabrasion is one of those cosmetic procedures that most people have heard of, but don’t really know much about. Even if your skin-obsessed friend swears by it, or you’ve seen it listed on spa menus, the procedure is still one of those best discussed with a dermatologist.

Allow us to clear up any misconceptions. Microdermabrasion is a procedure that exfoliates and removes the superficial layer of dry, dead skin cells. According to licensed medical aesthetician Maria Barry at Union Square Laser Dermatology, microdermabrasion machines can buff and polish the skin using a stream of fine crystals or a diamond tip. Some systems have suction to vacuum loose skin cells from the face.

Read more here


After a year of travelling, and probably quite a bit of sun damage and dry skin, I knew that this type of facial was definitely needed. I visited the Kensington skin clinic which is located a short 10 minute walk from Earls Court station- the actual salon is quite small, but it seems to fit everything in as it does hair, nails & skincare. I headed down the stairs for my facial which was much quieter and decorated really nicely, so a good first impression.

The salon offers many different facials for different problem areas at varying costs, being a bit of a savvy shopper I actually booked my facial through Groupon and got it for £19.00 when the actual price on the price list was £55 - so a bit of a bargain if you ask me, however you can see why I was a bit skeptical of the procedure. My worries soon vanished when I met my facialist who was the loveliest lady ever and made me feel very comfortable, she answered all my skincare queries and gave me some really detailed advice on minimizing pores and tackling problem areas on my skin.

The actual facial lasted for around 30 minutes, and it was a bit of an experience. Firstly, she took any left over makeup off of my skin with some lovely scented cream and cotton pads, and then began applying a pre-gel for the procedure. Due to the fact that this is literally a hoover type machine rubbing crystals all over your skin to literally scrape the dead skin cells off – it wasn’t the most comfortable half an hour of my life, It did hurt a tiny bit on some areas where the nozel was going over the more delicate areas of my skin, however nothing horrific.

The lady doing my facial told me all about the crystals, and the fact that they were imported from Italy – so it seemed that no expense was spared in terms of the brand and actual products. When she finished the actual dermabrasion, she then applied a few different creams to my skin, and then applied a really lovely chamomile cream mask and a cold compressed flannel onto my skin to decrease the redness and swelling.

After the procedure, I must admit my skin felt so so smooth and looked amazing, even my flat mates told me I was glowing. It just seemed as though it did what it said on the tin as it were – my skin looked healthier, felt smoother and generally looked more radiant. The facialist told me to make sure I thoroughly hydrated my skin over the next few nights, and to return in two weeks for a follow up procedure, as with this it generally works much better if you go for 2 or 3 procedures within 2 months, but she told me for my age and because my skin isn’t too bad I only needed the 2.

Overall I would say I am very happy with my experience at the spa, and am more than happy to go again and tell friends to visit- plus for £19.00 it really is a bargain. One thing I really took away from the whole experience is that as women we spend so much money each year on creams and serums that tell us they will minimize our pores and make us look more radiant, but I’ve now realised that it is much better value for money to just get a few facials a year instead, as these actually work! So I will definitely be starting to look after my skin a lot more by making regular visits to skincare salons.

If you would like to book this facial, click here or keep an eye on Groupon for skincare offers. 





Wednesday, 9 August 2017

Pixi Glow Tonic: Worth the hype?

PIXI by Petra is a skincare brand that is fairly new to the UK beauty industry, but over the past few months has taken it by storm. I think the first time I properly heard about them and grew my knowledge on the brand was when they launched their double cleanse cleanser in collaboration with the highly successful skincare blogger Caroline Hiron’s (I did actually give into the hype and buy this product, but I’ll save that review for another post) PIXI by Petra sets itself apart from other luxury skincare brands for having this sweet, almost quite millennial trademark feel to it, the packaging for one (which uses mainly a gold and pastel green palette) seems a little simple and drugstore- but I think that’s what makes it work. With its ethos being based around using natural ingredients, and giving its customers a ‘healthy and glowing’ complexion, proving quite similar to the likes of other natural skincare brands such as Liz Earle and Pai, its palpable that PIXI is just another breakthrough brand making full use of the ‘vegan and organic’ marketing angle.

Created over 10 years ago and launched in Soho, London, PIXI has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant "just had a good night's sleep" look. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Petra has real-world experience as a busy working mother of four, therefore PIXI is truly about multitasking, flaw-fixing, youth-enhancing products for women on-the-go with no time to spare.


It’s no secret that this youthful, ‘less is more’ look which is sweeping the runways and beauty industry is becoming more popular with everyday working women, thus skincare has become a vital step in one’s beauty regime. I for one much prefer spending my well-earned pennies investing in some high-end skincare as oppose to overpriced makeup. Just look at the likes of Models Kendall Jenner and Gigi Hadid, both are known for their glowing complexions and barely there makeup- which is seemingly why women are taking much more of an interest in their skin health – which is bloody fantastic if you ask me.

PIXI glow tonic is one of the brands best-selling products, so it was no big shock when I decided to invest in a tube after stumbling across their Carnaby street store ( If you haven’t visited- you must, its true skincare store heaven) this glow-giver brightens, tones and conditions your skin after cleansing. Enriched with 5% glycolic acid – a natural derivative of sugar cane, and member of the alpha-hydroxy acid family – this gentle, exfoliating formula dissolves the bonds binding dulling dead cells to skin’s surface, to reveal the ‘new’ healthy skin cells underneath. Victoria Secret model, Jordan Dunn is also apparently a huge fan of the product.

After about a week of use now, I must say I do quite enjoy sweeping the refreshing substance on my skin of a morning and evening, it has this incredible yet almost overpowering rose fragrance to it, and you really do feel that it is purifying your skin as well as giving your complexion an immediate glow.

It was actually this morning, when I parked myself down in front of my vanity mirror having just awoken and still a bit perplexed, I noticed my complexion. I was glowing. Now I understand that this could be down to all manner of things: the fact that I’m drinking 3 litres of water a day, exercising 4 times a week, or maybe it’s that green smoothie I had a few days prior, but it just seemed that this morning my imperfections and redness were less so, my wrinkles were diminished, and I just had a bit more of a youthful look about me.

I know many of you may be reading this and thinking this is utter rubbish, but I wouldn’t be writing it if it wasn’t true. It may not be down to the glow tonic, but I have a sneaky feeling, if this product is as good as they say, it might be. For £18.00 I rather think it’s quite a bargain, especially for the amount you receive. I can honestly say that I think this will become a strong contender in my toner cupboard, alongside my beloved LA Roche Posay clarifying toner and my Clinique toning lotion. I will definitely be checking out the rest of the PIXI products in the near future, not only do they seem to do what they say on the tin, but they also look fabulous on my vanity table.

Click here to buy the glow tonic. 

5 tips for staying motivated at work



With more and more women working 12 hour days, it can become increasingly difficult to maintain concentration and motivation. When your task list seems never ending it can be really hard to keep on top of your game, and thus, the work anxiety starts to creep in. I’ve listed 5 tips which have helped me become much more motivated in my PR role, which will hopefully help you too.  

Get a head start
And no- I don’t mean spending 40 minutes of your morning doing a downward dog yoga pose. I simply mean starting your day right. Get up a little earlier, make yourself a coffee, listen to the morning news on the radio, chill out and get yourself mentally prepared for your day. I know many of us are more prone to hitting the snooze button more than once, but chances are if you rise earlier you will be much more ready to face the day, rather than arriving at the office a fuzzy anxious mess.

Make a priority task list
I find that creating a list of things I need to achieve that day is great for keeping on top of my game. Whether it’s a few things or a lot, if you keep a log of where you are and what needs doing you will feel so much more organised, and trust me, that feeling of ticking tasks off when finished is fab.

Drink water
I know many of us are more likely to be downing 8 cups of coffee a day than 8 glasses of water, however ensuring you drink 3 litres of water a day is paramount to keep you hydrated and in turn helping your concentration. I find keeping a 2 litre Evian bottle by my desk reminds me to finish it each day!

 Push yourself
Are you a victim of the 3pm work slump? Me too. It seems once that hour hits my motivation    goes out the window, which is why it’s super important to make sure when you hit that wall to just break through it. Maybe give yourself a goal or a task that you want to get done by 5, or push yourself to hit your targets earlier.

Take a break
Many of us who work in an office environment get so engrossed in what we are doing that we forget to take a break and stretch are legs. Having regular breaks from the screen is not only good physically for your eyes, back and legs, but mentally as sometimes having a walk around the office, or getting some fresh air gives you a fresh perspective on things.

Monday, 7 August 2017

10 things I learnt in my first month in PR



So you’ve graduated University, taken on relevant work placements and bossed those round of interviews which now means your heading into the big wide world of PR. I’m not going to sugar coat it, PR really isn’t for the faint-hearted, and your first job can seem mega scary, especially when it means actual responsibility rather than just scouring newspapers and making tea. Having recently endeavored into my first proper PR job where I have the responsibility of working on multiple accounts, I thought I would share with you my 10 tips to ready you for those first slightly grueling two weeks – based on my own experiences.

         
1       1)   Don’t expect results straight away
When I first started my PR job, I remember waltzing in thinking it would be easy to get coverage. Oh how naive I was, what you will learn quickly with PR, much like any profession, is that everyone has to start somewhere, and whilst your boss may have pages and pages of contacts, chances are its because they have been doing it a lot longer than you, do not fear. I started my job with 0 contacts and pretty much 0 experience, I wasn’t even sure how to approach a journalist, but you soon learn. The best thing to do is once you’ve got to know the clients you’re working on, send out some tailored emails to the relevant journalists and introduce yourselves to them, once you have built up a bit of a relationship, they will trust you and what your selling in, meaning they may feature your client, it’s all about building on relationships and gaining the Journalists trust, once you have that down its smooth sailing. 

         2)   Listen and learn
As a newbie, and having survived my first two months in the Industry, one of the greatest pieces of advice I can give is to listen to the guidance that is given to you and learn from it, as it will prove super valuable to you in the long term. I remember my boss going through pitches, telling me exactly what to say – but looking back it really helped as I was able to grasp what worked when pitching to Editors.

          3)  Ring rounds may be tedious but they are important
Ring rounds may not be the most thrilling of tasks, you’re literally sat with a phone, a notebook and a long list of contacts. What fun. But the truth is, whilst it may seem slightly tedious, getting on the phone and actually speaking to Journalists is invaluable and lets them know that you are human, and that you are confident to pitch your ideas down the phone. Some journalists can be a little short at first, but remember this is down the fact that they are controlled by tight deadlines and ongoing pressure, it’s not you!

             4)   Go with your gut
I find with PR it’s not all about what you know, or what skills you learnt at University, but more about learning to go with your gut and being bold. Many times I may think a content idea is a pile of crap, only for it to be picked up by multiple journalists. Or perhaps you’re not sure whether to send that balsy yet to the point email to that high powered editor, but chances are she will admire your boldness and in turn put you on her radar of PR's to keep in touch with. Sometimes being brave and learning to just go with it and believe in your work makes you much more prone to success.

          5) Don’t Lie
I can’t stress this point enough. You know the drill. Somethings gone wrong somewhere and you know deep down it was you’re doing but are scared of the consequences, so you ignore the problem only for it to blow up in your face and you are, understandably the bad guy. If you’ve made a mistake or done something wrong its best to own up to it straight away, chances are your boss will see that you’re an honest person, and as a human being him/herself, will understand that we all make mistakes and learn from them. If you try and cover up your mistakes they will only come back and bite you on the ass.

          6)   Bigger is better
It may seem obvious, but I just wanted to stress the importance of targeting the right Publications and editors. In my first few weeks as a PR I was reaching out to many magazines and blogs which are pretty unheard of, I thought I was the bees knees when I got multiple coverage, only to find out that whilst this was ok, these weren’t the publications we were looking to reach. So whatever you’re pitching, always aim for the larger publications as well as the small, as these have a wider circulation and reach.

           7)    Kill em with kindness
In PR, chances are you will have to deal with a very rude editor, most likely a Fashion Editor who likens herself to Anna Wintour (lol please) and as much as you may want to lay into her and tell her that she aint all that, this is not the way to win them round. My motto is 'kill em with kindness', or 'fake it till you make it', if you’re a high volatile character, and find it hard to hold your tongue, then you will need to learn to just put on an act and be as nice and as helpful as you can until they can’t help but want to work with you.

           8) Get on Social Media
If you want to do well in PR, then you have to be on social media, notably Twitter. I swear to god 99% of Journos, editors and bloggers have a twitter account, which A) makes it much easier to reach them and B) means you can see what they are up to and what they are working on. Be as social as you can, follow them, interact with them (but don’t go psycho) and chances are when you next email them they will recognize your profile from the site and trust you a lot more. Also one great tool to use for finding stories is using the hashtag #JournoRequest, it’s basically a really useful hashtag which means us PR's can see what people are working on, and if our clients can help.

9) Always follow up
When you’re sending out multiple pitches a day, and receiving many emails in return, it can be really easy to forget where you are. I’ve had one occasion where I forgot to follow up with a journalist, and missed the opportunity for my client to be featured on a national publication. It wasn’t great, but it helped me realise that you must always make sure you follow up on pitches, as chances are that Journalist didn’t see your email the first time round as they may have been busy, so ALWAYS follow up.

          10)  Be yourself
And my last piece of advice, is to be yourself! No matter if you are pretty whacky; character is everything. No Journo wants a boring, robotic pitch sent their way. Be human and friendly, talk to them as if you would your friends, keep the emails informal – add a kiss at the end if you want! As ultimately you want your pitch to stand out, so the more it’s like you (and your client) the better. 

Friday, 4 August 2017

How to Hydrate your skin this Summer



Keeping your skin hydrated throughout the summer months is crucial if you want to keep the wrinkles at bay and retain a youthful glow by preserving your skin collagen levels. This time of the year we are more exposed than ever to harsh sunlight, longer working hours, pollinated air and boozy afternoons at our local pub, all of which causing havoc to our skin and in turn making it look significantly duller. There are many things you can do to look after your skin in this drying weather, most of which won’t break the bank or require any more effort than usual.

The power of Hyaluronic Acid
Originally used as a lip filler ingredient, Hyaluronic Acid has quickly become a vital element of every beauty expert’s skincare routine. Having previously had the reputation of being an unattainable ingredient with a significant price-tag attached, it can now be found practically anywhere, including high street drugstores. Hyaluronic acid, in short is an easy to use hydrating solution you can apply any time of day, aiming to hydrate and re-plump the skin leaving it looking and feeling fresh and 
dewy.  

Top up your H2o Levels
It’s no secret that drinking 8 glasses of water a day is the simplest and cheapest way to keep your skin hydrated and looking fresh, however managing to drink this much can prove difficult when you lead such a busy life. Try keeping a reusable water bottle by your desk so you remember to top up each day.

Hydrating Sheet masks
Sheet masks have only really become a bit of a phenomenon in the UK over the past year or so, originating from the Korean beauty industry, women are now swapping their much loved clay masks in favor of these easy to use, no mess masks. There are countless hydrating sheet masks available on the market at varying price tags all promoting similar benefits for the skin, and with hyaluronic acid acting as the key ingredient, this allows your skin to enjoy a super-hydrating facial leaving your complexion plump and fresh.

Facial Sprays
Hydrating facial sprays are perfect for busy woman who need to top up their skin hydration levels on the go. A quick spritz all over the face and neck instantly gives you a glowing complexion, eliminates that tight feeling and allows your skin to breathe. These can be found most places, from high end brands to drugstore.

Rosehip Oil
Rosehip oil is a naturally rich source of essential fatty acids that re-hydrate dry, sun damaged skin and help to improve the appearance of wrinkles, scars, burns and stretch marks. Used regularly, it can completely change the look and feel of your skin, rejuvenating and kick-starting those skin cells.  

Facials
If you can afford to spend a little more on your skin, why not treat yourself to a professional facial. Splurging on one of these once in a while can do wonders for your skin and give it a new lease of life within minutes, and with many different types to choose from you really are spoilt for choice. The skincare Specialists at Ellipse beauty have unveiled their new Light Facial device which help diminish fine lines, wrinkles and promote a radiant and fresh complexion, the perfect result for summer ready skin.

5 Hacks to fake the holiday glow


Let’s face it, I think we’d all prefer to be sunning ourselves somewhere tropical, cocktail in one hand, book in the other, but with so many of us strapped for cash, busy with work or with non-negotiable family plans, it’s hard to find the time for that getaway.

You may not get that week away in the tropics, but you can sure enough trick people into thinking you’ve been away, I've put together 5 simple and easy hacks to fake that holiday glow.

 Fake bake it
Probably the easiest way to fake that holiday glow is by investing in a decent face and body tan, ideally a gradual tanner as this will give you a more natural glow without the orange tinge or tiger streaks. It’s also recommended to purchase a separate face tanner, as these are tailor made for the delicate skin on your face so wont clog your pores or make you look cakey, perhaps opt for one with a little shimmer in for that added glow.

   Drink up
It’s no secret that drinking 8 glasses of water a day is the simplest and cheapest way to keep    your skin hydrated and looking fresh, however managing to drink this much can prove difficult when you lead such a busy life. Try keeping a reusable water bottle by your desk so you remember to top up each day and you will have a glowing complexion in no time.

Facial Sprays
Hydrating facial sprays are perfect for busy woman who need to top up their skin hydration levels on the go. A quick spritz all over the face and neck instantly gives you a glowing complexion, eliminates that tight feeling and allows your skin to breathe.

Bronze goddess
It’s time to invest in a really good cream bronzer, using a cream texture rather than a powder will make your skin look so much more natural and won’t leave you looking cakey. Contour it over the darker areas of your face to give your complexion a deeper glow as well as shaping your facial contours.

Add a dash of Lemon

It’s a bit of an old school trick, but if you’re a natural blonde, squeezing lemon juice all over your hair will naturally bleach it blonde, so If you can’t afford highlights, this is the perfect way to give your hair a blonde boost and allow it to look as if it’s caught the sun.
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